Attached is a Marketing plan outline and I need an essay is written to address #4 and #5 ONLY (highlighted in
yellow)
Assignment:
This is an actual situation in which a wealthy philanthropist has a relative who experiences kidney problems
and requires dialysis that is not currently available in the rural area. The philanthropist wants to help and
publicly announces that she will give $8 million to establish a community dialysis center. The regional vice
president for the local health system has concerns that there will not be adequate volumes to sustain the
service and that a local service will diminish the volumes to the regional center. In addition, the volumes at the
new location might be too low to ensure high quality. The local CEO is looking for direction from the operations
and marketing teams.
Using the Strategic and Marketing Plan Outline and the above situation, your group will choose an existing
the healthcare system (CHRISTUS TRINITY MOTHER FRANCIS HEALTH SYSTEM) that has a public information
and create the following project deliverables for question #4 and #5 in the attached outline.
Sample Solution