Marketing Plan Report: Introducing an Amended Product for Nespresso
Develop a marketing plan (report format) to roll out a amended productBuilding upon the work completed in your previous assignment ( Nespresso), you are required to suggest either: an entirely new product that can be introduced to the market; an alteration to an existing product.In doing so, it is expected that you will:
- Clearly identify the business vision and mission;
- Clearly understand the current market situation of the or consider opportunities and threats for the future;
- Determine marketing objectives that will assist the organisation in moving further towardits business vision and mission;
- Develop a high-level marketing plan that provides an outline for the company to follow.
There will be 5 sections.
Section 1 Identify Business Vision and Mission (suggested word count: 100 words)
Section 2 Conduct a Marketing Audit (suggested word count: 400 words)
Section 3 Determine Marketing Objectives (suggested word count:250 words
Section 4 Develop a High-Level Marketing Plan (suggested word count: 1000 words
Section 5 Conclusion Minimum of 10 references.