Identify and explain the introductory principles, concepts, theories and practices of marketing, including their role and application in a range of organisations.
Explain the role of market segmentation, targeting and positioning for the design of marketing strategy.
Use knowledge of the marketing mix elements in a coherent and integrated way to design and analyse marketing strategy and tactics.
Explain the importance of customer focus for effective marketing decision-making.
Use information literacy skills and effectively communicate marketing knowledge and ideas in written form.
Sample Solution