marketing principles report

marketin" rel="nofollow">ing prin" rel="nofollow">inciples report Order Description This is an in" rel="nofollow">individual-based assignment Format: • Between 2,700-3,000 words (excludin" rel="nofollow">ing references) • Have a cover page that in" rel="nofollow">includes the followin" rel="nofollow">ing in" rel="nofollow">information: ? Your name and student ID, ? Tutor’s name, ? Chosen company for CW2 i want to make this report on Uber ? Chosen company for CW1 (Group presentation) i choose tesla • Double space or 1.5 space your work. • Mark will be reduced if the guidelin" rel="nofollow">ine is not followed. Topic: Research and analyse Company Y in" rel="nofollow">in terms of its market / marketin" rel="nofollow">ing environment and CSR practices * Students can select a company (Company Y) that suits their in" rel="nofollow">interest and is agreed with their semin" rel="nofollow">inar tutor * Company Y CANNOT be the same company used in" rel="nofollow">in CW1 Group Presentation * It is essential that you select a company that has presence in" rel="nofollow">in the UK and / or focus on UK market Assessment criteria explain" rel="nofollow">ined: -Content ? Demonstrate knowledge about Company Y’s recent performances (e.g. marketin" rel="nofollow">ing and fin" rel="nofollow">inancial performances) ? Examin" rel="nofollow">ine the macro environmental issues that has potential impact on Company Y’s marketin" rel="nofollow">ing performance with examples and evidences (Recommended analytical tool: PEST/PEEST/PESTEL) ? Examin" rel="nofollow">ine the in" rel="nofollow">industry-level issues that has potential impact on Company Y’s marketin" rel="nofollow">ing performance with examples and evidences (Recommended analytical tool: Porter’s Five Forces, Value Chain" rel="nofollow">in analysis) ? Examin" rel="nofollow">ine Company Y’s strategic position with examples and evidences (Recommended analytical tool: SWOT / perceptual map) ? Examin" rel="nofollow">ine Company Y’s marketin" rel="nofollow">ing performance with one other tool of student’s choice (e.g. PLC, BCG Matrix, 3Cs, Ansoff Matrix). ? Evaluate Company Y’s current CSR practices and discuss whether these practices are sufficient for the ethical issues that Company Y are facin" rel="nofollow">ing or might face in" rel="nofollow">in the near future. -Referencin" rel="nofollow">ing and research Appropriate referencin" rel="nofollow">ing method was used (Harvard style preferred) Reviewed a diverse range of literature / material (e.g. journal articles, books, trade magazin" rel="nofollow">ines, and newspaper) -Structure and layout ? Whether the guidelin" rel="nofollow">ine (word counts, layout) has been followed ? Whether the report is structured and presented in" rel="nofollow">in a logical, professional and consistent m