• Between 2,700-3,000 words (excluding references) • Have a cover page that includes the following information: • Your name and student ID. (Name:Ugur Ron Balkuv, ID: w1687873) • Tutor's name,(Ahmed Saed) • Chosen company for CW2 (Zara) • Chosen company for CW1 (Group presentation)(Didn't chose any) • Double space or 1.5 space your work. Assessment criteria Criterion Weighting% Content • Introduction of Company Y and its recent performances 5 • Macro environment analysis 15 • Industry structure analysis 15 • Strategic position analysis 15 • Applying an additional appropriate analytical tool of student's choice 10 • Discuss the ethical issues Company Y are facing (or might face in the near future) and evaluate its CSR practices 10 • Conclusion 10 Presentation characteristics • Structure and layout 10 Referencing and research 10
Sample Solution