Identify and describe in detail the fundamental source of the marketing problem or opportunity, decision problems arising from the marketing problem or opportunity, and possible research problems for each of the three scenarios (a, b, and c) under Applications & Problems #4 p. 47.
The paper must be two to three pages in length and formatted according to APA style. You must use at least two scholarly resources other than the textbook to support your claims and sub-claims.
- In each of the following situations, identify the fun- damental source of the marketing problem or oppor- tunity, a decision problem arising from the marketing problem or opportunity, and a possible research problem.
a. Cool Pool Supply is a manufacturer of swimming pool maintenance chemicals. Recently, a mal- function of the equipment that mixes anti-algae compound resulted in a batch of the product that not only inhibits algae growth but also causes the pool water to turn a beautiful shade of light blue.
Sample Solution