Marketing questions

a. The first eight chapters has a lot of in" rel="nofollow">information. Select the three important concept/theories that are most important to you. Discuss the concept/theory and why you selected it. Here are some concepts to use. Pick three that you would like to write about. • Organizational Mission, Vision, Goals, and Objectives • Situation analysis • Market in" rel="nofollow">information system • Market research system • Customer relationship management (CRM) • New Product design and development • The Value Chain" rel="nofollow">in • Market Segmentation, Target Marketin" rel="nofollow">ing, Positionin" rel="nofollow">ing • Marketin" rel="nofollow">ing Mix strategies b. Defin" rel="nofollow">ine busin" rel="nofollow">iness plan, marketin" rel="nofollow">ing plan, client development, advertisin" rel="nofollow">ing, sales. What ones are the most important? Why? c. Sin" rel="nofollow">ince we are in" rel="nofollow">in a global economy, why is marketin" rel="nofollow">ing both strategic and tactical. d. Compare and contrast: Marketin" rel="nofollow">ing in" rel="nofollow">in US versus Overseas. e. Assume you are marketin" rel="nofollow">ing director for a large global company. Would you use the CRM the same way for US Clients and Global ones? Explain" rel="nofollow">in. f. Which is more important for marketin" rel="nofollow">ing --Internal or external marketin" rel="nofollow">ing in" rel="nofollow">information? Explain" rel="nofollow">in. g. Why is it important to thoroughly analyze competitors? What approach would you use to analyze competitors? h. Defend the followin" rel="nofollow">ing statement “There is no Difference in" rel="nofollow">in marketin" rel="nofollow">ing a busin" rel="nofollow">iness versus a customer”. i. Why is it important to focus your marketin" rel="nofollow">ing efforts rather than do more general marketin" rel="nofollow">ing? J. You are regional marketin" rel="nofollow">ing director for a large in" rel="nofollow">international company that provides services. One of your employees is from Panama. The employee guarantees the company can get work there. The employee has worked there before prior to join" rel="nofollow">inin" rel="nofollow">ing the current company. Her/She is a top performer for you for several years. However, Panama is not on the busin" rel="nofollow">iness plan or marketin" rel="nofollow">ing plan. The company has done work in" rel="nofollow">in Panama but not done well there. What would you do?