1) What is advertising?
2) How is IMC both a concept and a process?
3) Describe the four roles of creativity in advertising.
4) Describe the four fundamental assumptions of free-market economics.
5) List the functions and effects of advertising as a marketing tool.
6) In an economy that produces more goods and services than can be consumed, what are the
two important purposes served by advertising according to the abundance principle?
7) Describe television in terms of the cost of electronic production.
8) How can information provided on a website be concise and comprehensive at once?
Sample Solution