Marketing Regression
Complete a multiple regression using the data. Use Sales” as the Y Range and “SocialMedia,” “Web” and “Print” as the X-Range.
o Include residuals, line-fit plots and Normal probability plots.
• Read these https://www.qimacros.com/hypothesis-testing/regression/
• Watch : Multiple Regression Interpretation in Excel. This video provides an example of interpreting multiple regression output in excel:
Link for the video: https://www.youtube.com/watch?time_continue=2&v=tlbdkgYz7FM
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• Analyze what you are able to determine from the regression:
• Regression statistics
• Equation of the line
• Effects of variation of spend in Social Media and Web