Marketing research

Marketin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing research Order Description This is an in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">individual submission. Pulse Motors is a start-up firm that has designed a two-wheeled electric vehicle called the Personal Electric Vehicle Zero, or PEV0 (pronounced pee-voh) . The PEV0 is essentially an efficient electric motor bike. It can drive over 60 miles on £0.30 of electricity (about 30 times more miles than a Toyota Prius). The bike charges from any standard 220V outlet with its on-board charger. The bike comes with fully function pedals that allow the user to ride it like a bicycle, or simply twist the throttle and use electric power. It is currently in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in beta testin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing and is in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">intended for the city commuter market. City commuters aged 18-35 and travellin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing 10 miles or less (per journey) have been identified as the target population for this product. Electric vehicles (EVs) have been around for nearly 100 years, but public adoption remain" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ins low. Barriers to adoption in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">include the high expense of battery technology, limited mileage range, lack of chargin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">infrastructure, and public perceptions of robustness. By focusin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing on the bicyclin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing/motorbike market, Pulse Motors hopes to carve a niche in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in this developin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing market. Before launchin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing the PEV0 in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in the UK next year, the company has decided to commission research on the followin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing issues: • To identify consumer behaviours, attitudes and needs regardin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing cycle-based commutin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing. • To determin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ine overall perceptions of EVs. • To provide recommendations for how the PEV0 should be marketed in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in the UK. TASK: Workin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing alongside the company’s market research manager in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in charge of data collection, you have been tasked with submittin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing a research proposal focusin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing on issues related to data collection. Word limit is 3,000 (in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">includin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing executive summary but excludin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing appendices). - Please make sure you use UK sources I have uploaded some references which you need to use tem - style of writin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing please make it sample and essay to read no difficult termin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">inology - Font (Arial) Size (12) - Harvard style