marketing & services management

marketin" rel="nofollow">ing & services management Order Description As a guide you should: Critically evaluate how service quality models can be useful in" rel="nofollow">in sustain" rel="nofollow">inin" rel="nofollow">ing customer relationships. Illustrate your answers with examples from commercial busin" rel="nofollow">iness situations (100 marks) In this coursework I need critically the wheel of loyalty (who to build relationships with customer) and should talk on gabs model of services quality and should be answer this fore questions • Critically discuss the academic literature on service quality models (25 marks) • Critically discuss the literature on sustain" rel="nofollow">inin" rel="nofollow">ing customer relationships (25 marks) • Critically evaluate the connections between service quality models and the customer relationships literature (25 marks) • Provide examples from commercial busin" rel="nofollow">iness situations as to how service quality models may sustain" rel="nofollow">in customer relationships (25 Marks) Ensure that your arguments are clear and logical and where appropriate in" rel="nofollow">include academic sources, i.e. academic journal papers, which add weight to your poin" rel="nofollow">ints raised. My work must be correctly referenced throughout in" rel="nofollow">in the Harvard format