Marketing Strategy by Ferrell and Hartline

  • What are the broad issues? Who is involved in the case? What problems do they face? What is their situation like?• What do the case question (located in the end of each case in the textbook) ask? Answer them. What issues in the course does the case involve? Make a list.• Prioritize these problems (SWOT analysis). What issues are central to the problem? • Develop a set of recommendations