Simplified Personal/Professional Marketing Plan Elements
- Plan introduction and duration. This is a brief introduction to the purpose of the plan, including the duration of its scope (1 year, 2 years, 3 years, etc.). The duration must be for at least one year.
- Summary/synthesis of your personal raw materials. (This was accomplished as part of your Raw Materials Assessment.) Summarize and synthesize your personal raw materials in a manner that allows a reader to understand the opportunities and challenges that may face you as you construct and develop “Brand You.”
- Market segment(s) that are to be targeted. (This was accomplished if you completed the Product/Audience Match assigned earlier in the semester.) This section should include any relevant portions from your Product/Audience Match Strategy assignment that would apply to this marketing plan:
a) The potential target markets for your personal/professional brand (from “Part 1: List Current Audiences” and “Part 4: List Prospective Audiences”).
b) Why these audiences are being targeted (from “Part 2: Importance of Current Audiences” and “Part 5: Importance of Prospective Audiences”).
c) What the people in those segments desire in a person, employee, boss, etc.; that is, the attributes of the ideal candidate to be courted by that market segment (from “Part 3: What Current Audiences Want from You” and “Part 6: What Prospective Audiences Want from You”).
Sample Solution