Marking Criteria
Crowdfunding video, ENTR701 Assessment 2
1. Extent to which video adequately describes the project/ idea for social value creation.
2. How well does it identify the group(s) it will create value for?
3. How clear is the business model presented? Extent to which it explains the economics of the project/ enterprise.
4. Extent to which the video inspires possible contributors. Extent to which it provides a clear “ask” of viewers.
5. Overall assessment of content and effectiveness of communicating ideas.