Prepare a report for a large fashion clothing retailer, trading in the UK that:
a) Identifies key relevant changes in the UK fashion clothing market and
b) Suggests and discusses strategies and tactics that could be used by the retailer to respond to the major changes occurring in the fashion clothing market.
Identifying the key relevant changes in the macro-environment. Conducting a PESTLE analysis would be a good place to start. Any PESTLE analysis table should be put in the appendix. Also, need the SWOT analysis and PORTER'S FIVE FORCES analysis.
Relevant changes within the micro-environment. Relevant changes within the micro-environment, for example, competitors with specific examples, also need to be identified and discussed.
And how BREXIT is affecting the business. This report needs to Suggest and discuss strategies and tactics that could be used. Using 2 to 4 key relevant changes (from the macro environmental analysis) that have been identified as the most relevant/biggest influence on the chosen retailer are to be highlighted. Using theories/ideas/concepts/etc. that has been covered in the module material and additional research, strategies, and tactics that the retailer could employ are to be discussed and analyzed. Also do the same, to a lesser extent, for 1 or 2 micro-environmental challenges. I will attach the structure that needs to be followed for the report.
Sample Solution