This assessment is based on the Marks and Spencer's video campaign which must be watched using the link provided below
Marks and Spencer's marketing director has announced a new 2019 objective: To increase the sales of Marks and Spencer Food by the end of 2019 The marketing director has assigned you the task of reviewing Marks and
Spencer's video campaign.
Watch Marks and Spencer's video campaign using the following link
httos://www. youtube.com/watch?v=El-Lhi7iCWg and complete the tasks below:
The Communications Campaign Review 750-words should:
- Provide an introduction to the communications campaign review (50 words)
- Using DRIP (Differentiate, Remind, Inform, Persuade) marketing theory, explain how the video campaign’s source attributes and key message
Sample Solution