Daily Writing 4.2
People with any access to radio, TV, and any other forms of media are inundated with advertisements for unsolicited commercial products. Some of the ad commercials use catchy little songs, jingles, or wordless music to gain and hold our attention. Others, however, need no music because the quality and demand for the product speaks for itself. The Thomas Crapper company offers some of the finest bathroom products that are on the market. From simple handwash products to the highest quality bidet, although expensive, the demand for the type of products offered by Crapper is never-ending.
POINT OF VIEW: Using the third-person omniscient point of view, compose a descriptive and motivating (persuasive) marketing claim (400-word minimum, 500-word maximum) that describes one of the following products offered by Thomas Crapper & Company, Ltd.
Choice 1: Freestanding Baby Bath
Choice 2: Marlborough Cloakroom Basin Set, Product Code TCBMBCLWANP
As a matter of clarity, first- and second-person pronouns may not be used in the essay.
If you need a refresher on pronoun person, click here.
The grade on this essay will be, in part, based on the effectiveness and persuasiveness of the sales pitch.
Click here to access the Thomas Crapper Website.
If you have taken this course in a previous semester, notice that parts of this assignment have been redesigned, and you may not write about the same product or similar product. If that point is not clear, it would be wise to contact me before submitting this assignment.
Include an underlined thesis (sales pitch) in the first paragraph of your essay. To review “A Word about the Thesis,” the primary guidance for developing a thesis in EH1302, click here.
Recall that a claim is an argument (thesis, opinion); a sales pitch is an argument (thesis, opinion).
IMAGE REQUIREMENT (10 POINTS): Identify the product that you select. With guidance that follows, an image of the product must be embedded within the text of your essay. The size of the image must be approximately 2” x 2” (192 pixels x 192 pixels). The expression “embedded within” means that the image must be surrounded by text on three sides only. The image must be set at the left or right one-inch margin surrounded by text of the body of the essay on three sides. The image must be from the Thomas Crapper Website.
USEFUL EXAMPLE: Click here to view and study a student example of a Crapper essay that includes an image that is “embedded within” the text of an essay.
Sample Solution