In this Discussion Board you will be responding to the video, "Mary Barra: Ignition Switch Recall Update." This video will be related to the readings and lecture on Image Repair/Apologia. Before watching the video, you might want to first read about the issue she was addressing. This article provides some background on the recall: http://www.npr.org/2014/03/31/297158876/timeline-a-history-of-gms-ignition-switch-defect.
After watching the video, create a new thread where in about 200-400 words you answer the following:
1) Who do you think are Barra's audiences? She is speaking to employees, but who else is she trying to reach?
2) Explain how her statement relates to the following image repair strategies we have covered so far. (You will be using these strategies in your second paper.).
Sample Solution