Using Maslow’s hierarchy of needs model as a backdrop, with an eye on the consumer Purchase
Behavior Model, determine the real motivations behind the use of the service provided by you.
Evaluate an additional social and cultural factor that will help you analyze your customers' behavior.
What service criteria do you think your customers use to select the type of service you offer?
Explain your answer using an example to illustrate your point.
Assess methods (think about the entire marketing mix) that might be useful to encourage loyalty
among existing customers.
Sample Solution