Maybe the market should direct the social and cultural change that follows advances in communication technology. Maybe the government should, but what of the public? Media literacy advocates believe that people—if they are sufficiently media literate—will do the best job. After all, their lives and their worlds will be affected. Do you think this view of people’s willingness and ability to actively participate in the mass communication process is too optimistic? Defend your answer, using examples from your own media use if you can.
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