Select a consumer-products company belonging to the Fortune 500.
Search the https://claritas360.claritas.com/mybestsegments/?_ga=2.132291022.1977668582.1567908528-721695023.1567908528#zipLookup
site for a zip code of an area you are familiar with.
Describe how the company’s key product and brand elements fit the needs of the market described.
Evaluate the company’s ability to address this market.
Sample Solution