Let's talk about a fast-food company that all of you are familiar with, whether you've eaten there or not: McDonald's.
Visit McDonald's corporate website at http://www.aboutmcdonalds.com/content/mcd.htmlto learn more about the company.
In addition, read three recent (very brief) articles on the forbes.com website:
https://www.forbes.com/sites/panosmourdoukoutas/2019/08/03/mcdonalds-and-starbucks-two-most-important-advantages-at-home-and-abroad/#e0fb48b5d4fb
https://www.forbes.com/sites/michelinemaynard/2019/07/10/give-us-a-sandwich-that-competes-with-chick-fil-a-mcdonalds-franchisees-plead/#30c0358a631a
https://www.forbes.com/sites/aliciakelso/2019/07/09/customers-are-noticing-mcdonalds-significant-supply-chain-changes/#1bd0cee05962
https://www.forbes.com/sites/panosmourdoukoutas/2019/04/27/mcdonalds-cannot-beat-shake-shack-and-wendys-on-gourmet-burgers/#36810dab14ed
Feel free to do additional research on McDonald's if you wish, but you must cite sources of any information you use.
McDonald's is one of the world's most successful fast food chains. Strategically, they've had some hits and some misses, and they have some challenges to address. If you were in charge of strategic planning at McDonald's, what would you do to ensure that the company maintains a competitive advantage? Does their strategy appear to be heading in the right direction? Why or why not?
Sample Solution