Read: Case 2-7 McDonald's and Obesity
After fully reading the case. develop a written paper that responds to the following sections: • Briefly define 'Marketing Ethics." • Identify an ethical issue presented in the case and provide an argument as to why you believe the issue exists. • What ethical principles, concepts or theories from the textbook are related to the ethical issue? You may want to review Chapter 5. • List 2-3 course of actions, not presented in the case, which could be taken to solve the issue. Analyze and evaluate the potential course of actions including an in-depth assessment of the pros and cons of each. • Select the best alternative based on your comparison and justify your choice.
Be sure your submission contains the following requirements:
• APA format. • 3-5 page minimum excluding the cover and references pages. • Minimum of 3 outside sources.
Sample Solution