Media Communication

Media Communication In February, 2016, a publicity stunt on Instagram by NTUC Income came under much criticism by the public. Reference: http://www.straitstimes.com/lifestyle/entertain" rel="nofollow">inment/actress-rebecca-lims-post-onretirement-not-meant-to-mislead-anyone-ntuc a) Analyse the publicity stunt by NTUC Income. By referrin" rel="nofollow">ing to the Sin" rel="nofollow">ingapore Code of Advertisin" rel="nofollow">ing Practices (SCAP) Guidelin" rel="nofollow">ines, identify two major advertisin" rel="nofollow">ing controversies of the publicity. To what extent do you agree that the NTUC Income has breached the advertisin" rel="nofollow">ing code? Explain" rel="nofollow">in your answer. Reference to SCAP: https://asas.org.sg/Portals/0/Images/ASAS/docs/SCAP%202008.pdf (50 marks) b) Discuss the characteristics of digital media technologies that make it a boon as well as a bane in" rel="nofollow">in NTUC Income’s move to create this publicity stunt on Instagram. (30 marks) c) Pay attention to language, organization and APA citation and referencin" rel="nofollow">ing in" rel="nofollow">in your writin" rel="nofollow">ing. (20 marks) Your answer should be about 1000-1200 words. Marks will be deducted for excessive length.