"You will develop a technology/innovation project. You may work alone, with a partner or a group. The assignments for this project will lead to the
creation of a sample business plan that may be completed as a Word document or Power Point Portfolio. The Project Portfolio includes the following
components:
- Executive Summary – This is the first page of your business plan. It should include a mission statement, which explains the main focus of your
business, as well as a brief description of the products or services offered, basic information such as ownership structure, and a summary of your
plans - Company Description and Structure - Provide a snapshot of your organization, such as company name, location, organizational structure and type
of organization (i.e., sole proprietorship, partnership, corporation, dot.com, consulting, nonprofit organization, etc. - Strategic Goals - An objective statement should clearly define your company’s goals and contain a business strategy that details how you plan to
achieve them. It spells out exactly what you’d like to accomplish, both in the near term and over the long term. - Products/Services - Describe your products or services, pricing; customers (your market niche); any patents or trademarks, you will apply for; and
how you plan to fill orders. - Marketing Plan – Describe your marketing strategy; how you plan to attract and retain loyal customers, strengths of your business, and your
competitive advantage.
Sample Solution