Media outlets focus more heavily on reaching a digital audience

As media outlets focus more heavily on reaching a digital audience - sometimes bypassing traditional delivery methods altogether - the local affiliates often pay the highest price. As more people cut the cable/antenna/satellite cord and go all digital all the time, the audience for local news broadcasts and community programs continues to shrink. Think about how you interact with local outlets like KCBS, KTVU, KPIX, KRON, etc. Do you value having local news outlets available to you? Do you think they serve a purpose and meet an important community need? Do you watch any local news programs, like KRON or KTVU's 10:00 pm news? Do you visit their websites or follow them on social media?                                                        

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