Question: These two mailers were sent to voters in the battleground state of Florida during the 2000 presidential campaign between George W. Bush (Republican) and Al Gore (Democrat). Carefully read and analyze each mailer. The following questions should be answered, but you can introduce other points that may not be asked below:
What kind of an election was it? (Was there an incumbent? Was it an open election?)
Who created the mailer? Was it a candidate or a party? (HINT: Look at the return address of the mailer).
What message(s) are the mailers trying to convey?
When were the mailers sent? What was going on at that time? Were they sent during the primaries or the general election?
Where were the mailers sent? What communities/coalitions are addressed or targeted by the mailers?
Are the mailers candidate-centered, party-centered, or both?
Why were the mailers sent? What message did they try to convey?
What role (if any) does the media play in the mailer?
Do the mailers mention candidates for other offices? If so, why do they do so?
Do the mailers speak to each other? Do the mailers present opposing views on a particular issue?
Describe the imagery used (pictures, colors, lettering, etc.). What does it reflect in each mailer?
Quien Quiere Votar por los Democrats
Democrat Mailer Inside.JPG
Democrat Mailer Back.JPG
Republican Mailer Front.JPG
Republican Mailer Inside.JPG
Republican Mailer Back.JPG
Sample Solution