Media Theory

Choose ONE question from the list below. 1. To what extent do media have effects? Discuss with reference to different behaviourist perspectives on the media-audience relationship? 2.'The medium is the message' (McLuhan 1964). Explain" rel="nofollow">in McLuhan's statement in" rel="nofollow">in relation to modernity and evaluate its usefulness for understandin" rel="nofollow">ing TWO media technologies. 3.Assess the strengths and weaknesses of different structuralist theories in" rel="nofollow">in their capacity to shed light on media production and consumption? 4. Discuss the ways in" rel="nofollow">in which femin" rel="nofollow">inist theories have in" rel="nofollow">informed a contemporary understandin" rel="nofollow">ing of media and gender. Consider at least TWO femin" rel="nofollow">inist perspectives in" rel="nofollow">in your answer. - Word count 2500 words. - 12 Academic references; Harvard style. - Use Contemporary examples to support your argument.