The Country's Best Yogurt is offering entrepreneurs the chance to own their own TCBY with a store giveaway worth more than $300,000. The franchise contest can be seen on the front page of its web site, which is normally reserved for consumers looking for frozen yogurt information.
The national contest is open to all U.S. residents over the age of 17. To enter, contestants must submit a speech, no longer than three minutes, explaining why they should be the recipient of their very own TCBY, why their town is the perfect location, and what they have to offer the brand. Submissions will be judged on creativity, a sense of business acumen, and originality. Semi-finalists will be selected and notified, and the grand prize winner will be notified.
TCBY plans to launch the chain's new look, design and store logo for the winner.
Write a memo to the CEO of TCBY, your instructor, explaining why you and your town should be chosen as the winner of the great TCBY giveaway.
Along with your memo, you are to prepare a 5 – 7 slide PowerPoint presentation to help promote why your town should be chosen as the winner of the TCBY giveaway. Creativity will be very important here. Adding narration is optional, but creativity does count.
Sample Solution