As consumers, we work to remember all of the ins and outs of our shopping and purchasing experiences both
a short time ago and a long time ago. We want to remember these experiences so that we can make decisions
regarding our next shopping or purchasing trips and so that we can share our experiences with friends and
family to help them as they make similar purchases.
There are four mental processes that help consumers remember things. What are the four mental processes?
Share with the class your experience using one of these four mental processes to remember something. Was it
effective for you? Why or why not? How could these mental processes apply to the way you study in addition to the way you shop?
Sample Solution