MGMT 6100 Pre-Class Assignment Five

Title: Strategy Analysis for a Problem-Solution Persuasive Presentation Due Date: Prin" rel="nofollow">inted copy of assignment due before class starts onWednesday, August 10, 9:00 a.m.(use A5 template provided in" rel="nofollow">in welcome e-mail and on D2L) Purpose: Preparation for development of an oral presentation Pre-Readin" rel="nofollow">ing: None Prep Time: Document preparation = 1 to 2 hours Grade Poin" rel="nofollow">ints: 20 Instructions: 1. This assignment, together with Assignment Six, focuses on a “stand-up extemporaneous presentation” (p. 159 in" rel="nofollow">in your text). 2. Select a real problem or situation where you work or select a community / public issue that you are passionate about. You will gain" rel="nofollow">in the most benefit from this exercise if the problem is a real busin" rel="nofollow">iness situation that you are in" rel="nofollow">involved with at your place of employment or in" rel="nofollow">in your community. 3. Your purpose is to explain" rel="nofollow">in the problem and your solution to a specific target audience (visualize the audience in" rel="nofollow">in a conference room) and persuade the audience to take a specific, tangible action step. 4. To begin" rel="nofollow">in the plannin" rel="nofollow">ing for your presentation, complete a Strategic Communication Analysis usin" rel="nofollow">ing the template provided with your welcome e-mail. 5. Refer to the rubric and a completed student example on the followin" rel="nofollow">ing pages to guide your work. Submission: A prin" rel="nofollow">inted copy of your Communication Strategy Analysis is due on the first day of class. Example of a GOODTopic for a Problem-Solution Persuasive Presentation Topic Purpose Target Audience Telecommutin" rel="nofollow">ing Convin" rel="nofollow">ince VP of HR (your boss) to test pilot telecommutin" rel="nofollow">ing for selected positions in" rel="nofollow">in your office Your boss and HR benefits committee Example of a BAD Topic for a Problem-Solution Persuasive Presentation (Too Broad) Topic Purpose Target Audience Global Warmin" rel="nofollow">ing Convin" rel="nofollow">ince people that global warmin" rel="nofollow">ing is a problem Who would be in" rel="nofollow">in the conference room? Rubric Communication Strategy Analysis Problem-Solution Persuasive Presentation Problem ? Provides a clear defin" rel="nofollow">inition of the problem ? Identifies a least two negative effects from the problem on the organization Purpose ? Provides clear, accurate statement of purpose or purposes for the presentation Audience ? Identifies primary audience (and secondary audience if appropriate) ? Describes at least two relevant audience characteristics or in" rel="nofollow">interests Context ? Identifies at least two contextual variables Message ? Provides a clear, sin" rel="nofollow">ingle sentence summary of the message ? Describes what the audience should do and feel as a result of the message ? Identifies a specific organizin" rel="nofollow">ing pattern for the message (e.g., problem-solution) Information ? Identifies at least three pieces of in" rel="nofollow">information important to the audience Benefits ? Identifies at least two benefits from the audience’s perspective (meetin" rel="nofollow">ing a want or need) Objections ? Identifies at least two objections the audience might raise ? Identifies strategies for addressin" rel="nofollow">ing or min" rel="nofollow">inimizin" rel="nofollow">ing the objections See the followin" rel="nofollow">ing two pages for a student example of a completed presentation strategy analysis. Thanks to Pam Davis of Cohort 3 for permission to use her work. Note that her analysis is about a real problem, targets a specific audience, and in" rel="nofollow">involves an actionable solution. Student Example: Communication Strategy Analysis for a Problem-Solution Persuasive Presentation Problem What is the problem you’re tryin" rel="nofollow">ing to solve? How does it impact the organization or group? ? Currently outsourced functions are not meetin" rel="nofollow">ing customer service and cost expectations due to the management unrest at the service provider. ? Inadequate customer service, as well as in" rel="nofollow">increasin" rel="nofollow">ing costs due to poor management, is negatively affectin" rel="nofollow">ing the Credit Union’s bottom lin" rel="nofollow">ine. Purpose What is your objective for this presentation? What specifically are you goin" rel="nofollow">ing to ask your audience to do? ? The objective is to request support for the creation of an in" rel="nofollow">internal Real Estate Loan Fulfillment Center that in" rel="nofollow">includes processin" rel="nofollow">ing, underwritin" rel="nofollow">ing, and closin" rel="nofollow">ing of first mortgage loans. These functions are currently outsourced. ? Specifically, I will request support to proceed with the implementation of an ongoin" rel="nofollow">ing project to in" rel="nofollow">include hirin" rel="nofollow">ing nin" rel="nofollow">ine employees, and purchasin" rel="nofollow">ing loan fulfillment technology. Audience Who will be in" rel="nofollow">in the conference room? Who is your target audience (decision makers)? Is there a secondary audience? What are the audience characteristics and in" rel="nofollow">interests relevant to your message? ? The Senior Vice President of Lendin" rel="nofollow">ing and the Executive Vice President of Operations will be attendin" rel="nofollow">ing the meetin" rel="nofollow">ing. ? The secondary audience is the Board of Directors. ? The audience is familiar with real estate lendin" rel="nofollow">ing; however, they are not experts and will need some explanation of the various tasks required in" rel="nofollow">in processin" rel="nofollow">ing, underwritin" rel="nofollow">ing, and closin" rel="nofollow">ing mortgage loans. ? The Executive Vice President has a charismatic decision makin" rel="nofollow">ing style and makes decisions quickly based on in" rel="nofollow">information, ? The Senior Vice President of Lendin" rel="nofollow">ing has a logical and academic decision makin" rel="nofollow">ing style and will require data to support the cost benefits outlin" rel="nofollow">ined in" rel="nofollow">in the proposal. Context What are the contextual factors that may in" rel="nofollow">influence your message? ? The economy has affected delin" rel="nofollow">inquency rates of mortgage loans. ? Senior Management is concernedwith mortgage lendin" rel="nofollow">ing in" rel="nofollow">in general because of the mortgage crisis. ? Establishin" rel="nofollow">ing the correct number of staff members for the Loan Fulfillment Center will be a challenge given the cyclical nature of mortgage lendin" rel="nofollow">ing. ? There will be concern that we currently do not have the expert staff to replace the work that is outsourced. Message What is your overall message? What do you expect others to feel and do because of your message? What’s the best method for organizin" rel="nofollow">ing your message? ? Due to the current situation with our service provider, I recommend that we implement an in" rel="nofollow">internal Loan Fulfillment Center that will provide better customer service standards and reduce operatin" rel="nofollow">ing expenses. ? As I highlight the ongoin" rel="nofollow">ing issues and outlin" rel="nofollow">ine the benefits of brin" rel="nofollow">ingin" rel="nofollow">ing the functions in" rel="nofollow">in-house, senior management will be concerned about our ability to launch the proposal. ? I will outlin" rel="nofollow">ine the risks associated with dissolvin" rel="nofollow">ing the outsourced relationship and provide solutions to min" rel="nofollow">inimize the risks. ? The problem-solution approach is the best method of organizin" rel="nofollow">ing the message. Information What in" rel="nofollow">information must your presentation in" rel="nofollow">include? ? The presentation must in" rel="nofollow">include details on the cost reduction achieved by creatin" rel="nofollow">ing a Loan Fulfillment Center. ? The presentation must in" rel="nofollow">include the title, job description, and salary level of the proposed staffin" rel="nofollow">ing. ? The presentation must address both the benefits and risks of creatin" rel="nofollow">ing the Loan Fulfillment Center. Benefits How can you build support for your position? What are the benefits to your audience if they take the action you recommend? ? The primary benefit of the Loan Fulfillment Center is an operatin" rel="nofollow">ing cost reduction of $409,000. ? The credit union lendin" rel="nofollow">ing staff will have greater oversight throughout the loan process. ? The customer experience will improve because of the service level standards required of credit union staff. Objections What objections can you expect? How can you address or min" rel="nofollow">inimize the objections? ? Senior Management will require assurances that Delta Community will meet all compliance requirements; the Vice President of Compliance has recently hired a real estate lendin" rel="nofollow">ing compliance expert. ? By ensurin" rel="nofollow">ing appropriate hirin" rel="nofollow">ing decisions, the Human Resources Department will reduce senior management’s concern regardin" rel="nofollow">ing the loss of professional guidance offered by the current service provider. ? In order to main" rel="nofollow">intain" rel="nofollow">in adequate staffin" rel="nofollow">ing levels, we will retain" rel="nofollow">in an outside provider for cyclical demand in" rel="nofollow">in production.