MGT 599 CASE 1 AND SLP CEV

  Order Description   Module 1 - Case ( Writer: lease write 6 pages for this assignment Strategic Management Process/Vision, Mission, Goals and Objectives Assignment Overview The MGT599 Case is an ongoin" rel="nofollow">ing exercise, meanin" rel="nofollow">ing that we will be thoroughly reviewin" rel="nofollow">ing one company throughout our four modules. This session, we will be conductin" rel="nofollow">ing a strategic analysis of the Coca- Cola Company. Most companies have somethin" rel="nofollow">ing that resembles a vision, mission, or set of values; or stated goals/objectives that defin" rel="nofollow">ine who the company is and how the company plans to do busin" rel="nofollow">iness. However, organizations may not always label these statements properly —callin" rel="nofollow">ing a vision a mission, or callin" rel="nofollow">ing their values a set of beliefs. Sometimes, companies do not have a mission statement at all, operatin" rel="nofollow">ing in" rel="nofollow">instead on a set of goals. Required Readin" rel="nofollow">ing Hammonds, K. (2001). Michael Porter's big ideas, Fast Company, 44, Retrieved from https://www.fastcompany.com/42485/michael-porters-big-ideas Case Assignment In this assignment, you will be critically evaluatin" rel="nofollow">ing the vision, values, mission statement, and goals/objectives of the Coca-Cola Company. Keys to the Assignment After studyin" rel="nofollow">ing the background materials and completin" rel="nofollow">ing the SLP, you are in" rel="nofollow">in an excellent position to evaluate a company's published mission, vision, values, and objectives/goals. This Case asks you to begin" rel="nofollow">in your strategic analysis of the Coca-Cola Company by evaluatin" rel="nofollow">ing the company's mission, vision, values, and goals. To do this, observe the followin" rel="nofollow">ing procedure: Step 1: Visit the official website of the Coca-Cola Company and identify the company’s vision, mission, values, and goals. (Hin" rel="nofollow">int: You'll need to do some explorin" rel="nofollow">ing and a certain" rel="nofollow">in amount of speculation—as the terms "vision" and "mission" (and sometimes even the term "company goals") are used in" rel="nofollow">interchangeably. Explore the "Our Company" and "Investors" lin" rel="nofollow">inks. Also, be sure that you look closely at the most recent Annual Reports. Step 2: Critically evaluate the mission, vision, values, and goals (again" rel="nofollow">in, you'll likely need to make decisions as to which is which). Use the criteria in" rel="nofollow">in the background materials to support your assessment of the quality of the company's mission, vision, values, and goals. Step 3: Determin" rel="nofollow">ine which (if any) of the elements consider the goals and needs of specific stakeholder groups. Write down any examples. Step 4: Consider what changes are needed to improve the vision statement, the mission statement, the statement of company values, and the company's objectives and goals. Step 5: Write a 6-7 page paper addressin" rel="nofollow">ing the above requirements. You must meet min" rel="nofollow">inimum length requirements, by respondin" rel="nofollow">ing to each step above with precision and with depth of critical thin" rel="nofollow">inkin" rel="nofollow">ing. NOTE THE FOLLOWING REQUIREMENTS AS WELL: Use of proper APA style is required in" rel="nofollow">in this course. Therefore, prepare your Case with proper documentation of sources, usin" rel="nofollow">ing in" rel="nofollow">in-text citations and a complete end reference list. Refer to the Well- Written Papers. guide if you are not familiar with APA style. Consider the Case as a formal busin" rel="nofollow">iness report that you are developin" rel="nofollow">ing for the Board of Directors and CEO as the Coca-Cola Company consultant. This is a professional document. Follow the format below: Note: You must use section headin" rel="nofollow">ings to respond to all major requirements in" rel="nofollow">in all papers. Your section headin" rel="nofollow">ings should appear similar to the followin" rel="nofollow">ing: Executive summary: This is a synopsis of the main" rel="nofollow">in poin" rel="nofollow">ints, conclusions, and recommendations made in" rel="nofollow">in the longer report. If you have never written an executive summary before, or would like a refresher, check this lin" rel="nofollow">ink: https://www.csun.edu/~vcecn006/summary.html Introduction: State the main" rel="nofollow">in purpose of the paper (thesis statement), what you hope to accomplish, and how you will go about doin" rel="nofollow">ing it. Main" rel="nofollow">in Body: The "meat" of the paper. Emphasize analysis, not just description. Don’t just give me facts – in" rel="nofollow">interpret them! Delin" rel="nofollow">ineate separate topics or sections with appropriate use of headin" rel="nofollow">ings. Executive Summary Introduction Company's Mission Statement and Analysis Company's Vision and Analysis Company's Values and Analysis Alignment of Company's Mission, Vision, Values, and Goals with Stakeholders' Interests Recommended Changes Conclusion Assignment Expectations Your paper will be evaluated usin" rel="nofollow">ing the gradin" rel="nofollow">ing rubric. Tips and Suggestions Note the followin" rel="nofollow">ing tips and suggestions: Busin" rel="nofollow">iness school case-study assignments are meant to offer practice opportunities for future busin" rel="nofollow">inesspeople who are earnin" rel="nofollow">ing their MBA degrees. Consider yourself a consultant hired by the company to make these critical assessments. There are no right or wrong answers to the Case question, so long as your position is well-defended. Study the theoretical concepts provided in" rel="nofollow">in the Background materials section of the module, and identify main" rel="nofollow">in strategy concepts. Analyze the vision, mission statement, etc. accordin" rel="nofollow">ing to the criteria presented in" rel="nofollow">in the Background materials. Be critical and do not let yourself be in" rel="nofollow">influenced by a company's "spin" rel="nofollow">in." Do not hesitate to criticize the current statements. In many in" rel="nofollow">instances, you may not be able to fin" rel="nofollow">ind in" rel="nofollow">information on the company's website. Many companies do not get this right. Include a cover page and reference page, in" rel="nofollow">in addition to the 6-7 pages of analysis described above. Include appropriate section headin" rel="nofollow">ings. Cite and reference all sources, in" rel="nofollow">includin" rel="nofollow">ing those that you paraphrase. This means in" rel="nofollow">include citations and quotation marks for direct quotes of more than five words, and citations for in" rel="nofollow">information you have "borrowed" or paraphrased from other sources. Follow TUI Guidelin" rel="nofollow">ines for Well-Written Papers. Submit your analysis by the end of this module. Privacy Policy | Contact Module 1 - SLP ( Writer: Please write 6 pages for this assignment Strategic Management Process/Vision, Mission, Goals and Objectives Simulation To begin" rel="nofollow">in the MGT599 SLP sequence, you first need to first run the simulation usin" rel="nofollow">ing the Default Decisions. In other words, use the prices and R&D percentages that are already there (do not change any decisions made by Joe Thomas). Capture or collect the results for each product (X5, X6, and X7) for each year that you run the simulation. Copy (usin" rel="nofollow">ing Excel, by hand, or some other method) the fin" rel="nofollow">inancial results and marketin" rel="nofollow">ing results, as well as the in" rel="nofollow">information provided by your Advisor. REQUIRED READING: Read the followin" rel="nofollow">ing scenario carefully before you proceed: SCENARIO It is December 15, 2015. Joe Thomas, the VP of Marketin" rel="nofollow">ing at Clipboard Tablet Co., is smugly pattin" rel="nofollow">ing himself on the back for how well he has done with pricin" rel="nofollow">ing and product development on the three products, X5, X6, and X7. Of course, Joe knows his strategy was not creative at all – i.e., he did not change any prices or R&D allocations over the four-year period (actually six years, countin" rel="nofollow">ing 2010 and 2011). But he is certain" rel="nofollow">in that he really did not need to change anythin" rel="nofollow">ing anyway, and that his overall performance is proof of his good work. Sally Smothers, the CEO of Clipboard Tablet Co., knows better, and she fires Joe (but why did she wait so long?). You are hired to replace Joe. And now, here you are, on Dec. 15, 2015, as the V.P. of Marketin" rel="nofollow">ing of the Clipboard Tablet Co. You are ready to move the company ahead in" rel="nofollow">into 2016. Your boss, Sally Smothers, expects you to make in" rel="nofollow">intelligent and in" rel="nofollow">informed product development and pricin" rel="nofollow">ing decisions (after all, you are an MBA). Session Long Project Write a 6- to 7-page paper (not in" rel="nofollow">includin" rel="nofollow">ing cover and reference pages), usin" rel="nofollow">ing Sally’s in" rel="nofollow">instructions, which follow: Sally asks you to review the past four to six years to see what was goin" rel="nofollow">ing on in" rel="nofollow">in terms of product development, sales, pricin" rel="nofollow">ing, and performance. You collect all of the data and write a report (your report is due on Sally's desk by January 2, 2016). Usin" rel="nofollow">ing the default decisions (i.e., make no changes within" rel="nofollow">in the simulation), analyze Joe Thomas's decisions and results, and then write the report that Sally is requestin" rel="nofollow">ing. Access the simulation site and collect the data for each year (or you can download a copy of it - see below). Determin" rel="nofollow">ine where you believe Joe went wrong, and propose a new strategy. Support your revised strategy usin" rel="nofollow">ing fin" rel="nofollow">inancial analysis and relevant busin" rel="nofollow">iness theories. KEYS TO THE ASSIGNMENT: The key aspects to this assignment that are required to be covered in" rel="nofollow">in your paper in" rel="nofollow">include: A review of each product – X5, X6, and X7 – its life cycle, and how each product stacks up in" rel="nofollow">in terms of price and performance. Fin" rel="nofollow">inancial review for each product – X5, X6, and X7 – sales, costs, profitability, prices, unit margin" rel="nofollow">ins, etc. Market review: New Sales, Repeat Sales, Market Saturation, etc. Propose an alternate strategy: A general idea of how you might do better with these products: what pricin" rel="nofollow">ing and R&D allocations, etc., you would have put in" rel="nofollow">in place over the last four years, 2012 – 2015. In short, what would you have done differently than Joe Thomas at each decision poin" rel="nofollow">int? Be specific! SLP Assignment Expectations Your paper will be evaluated usin" rel="nofollow">ing the gradin" rel="nofollow">ing rubric. TIPS AND SUGGESTIONS: Please note the followin" rel="nofollow">ing tips and suggestions: Include a cover page and reference page, in" rel="nofollow">in addition to the 6-7 pages of written analysis described above. Use section headin" rel="nofollow">ings as appropriate. Use graphs, charts, or figures strategically – but do not use these as "space fillers." Include large tables or graphics in" rel="nofollow">in an Appendix in" rel="nofollow">instead. Cite and reference all sources that you use in" rel="nofollow">in your work, in" rel="nofollow">includin" rel="nofollow">ing those that you paraphrase. This means in" rel="nofollow">include citations and quotation marks for direct quotes, and citations for that in" rel="nofollow">information which you have "borrowed" or paraphrased from other sources. Follow TUI Guidelin" rel="nofollow">ines for well-written papers. NOTE: Throughout the SLP sequence, you will be asked to make busin" rel="nofollow">iness decisions under conditions of in" rel="nofollow">incomplete in" rel="nofollow">information and uncertain" rel="nofollow">inty. To do so effectively, you will need to make assumptions based on what you have learned throughout the MBA program as it relates to the ways in" rel="nofollow">in which markets operate. To this extent, you need to rely on models, fin" rel="nofollow">inancial analysis, and theories from such classes as Organization Behavior, Economics, Fin" rel="nofollow">inance, Accountin" rel="nofollow">ing, and Marketin" rel="nofollow">ing. In addition, the simulation will give you some additional market in" rel="nofollow">information as you progress. Be sure that you draw explicitly on concepts and theories from the courses you have taken throughout the MBA program. That means you must "thin" rel="nofollow">ink like an MBA" and use the various data you are given. You will have to crunch the numbers and present your data analysis professionally by creatin" rel="nofollow">ing some simple tables, charts, and graphs.