Read through the Alaska Airlines report and review the recommendations section of the report on or around page 22. I have highlighted the section in red lettering.
The report’s recommendation is for AA to strategically advance their service into Asia markets.
Analyze the report’s recommendations based on the innovation concepts you have gained thus far in class.
Describe the Innovation
•Value Proposition
•What type(s) of innovation
•Industry Trends
•Current and then projected innovation Curve location
•Approximate potential market value
•Barriers to entry
•Construct a Value Chain required for success
•Determine and explain whether the proposal fits within a Blue Ocean strategy
Judge the worthiness of the proposal
•Predict success or failure based on your analysis of the report’s information and the concepts and tools you have acquired thus far in this course.
Sample Solution