Mobike Case

Citi Bike The NYC Department of Transportation proposed the first bike share program in NYC in an effort to reduce emissions, road wear, transit congestion, and improve public health. Citi Bike was formed after some back and forth between different city departments, and funding from its lead sponsor Citigroup. Opening in 2013 with 332 stations and 6,000 bikes, Citi Bike became the first official bike share company of NYC. The concept is simple, consisting of a fleet durable bikes that are locked into a network of docking stations throughout the city. The bikes can be unlocked from one station and returned to any other station in the system. Customers can use the bikes to commute to work or school, run errands, get to appointments or social engagements, etc. (www.citibikenyc.com) Over the years, Citi bike has had its ups and downs, but as of October 2017, there are 706 stations, 12,000 bikes, and over 160K subscribers, making the service the largest bike sharing program in the United States. One of the most intractable problems for Citi Bike is the issue of redistributing?—?or rebalancing?—?bicycles among stations in New York so that they are neither full nor empty and the system functions smoothly. The need for rebalancing arises from uneven bike flows, following a pattern in which residential zones receive the most bikes in the evening and commercial zones receive the most bikes at the start of the workday. Near the main transport hubs, high turnover rates of bikes require that stations be constantly resupplied. Rebalancing is a complex task of not only making sure that bikes are available, but also making sure that there are enough empty docks to for bikes to park in. 1. Develop a business case. Consider the case studies in Chapters 10 through 19 of Data Divination: Big Data Strategies. Use the cases as a guide to develop your own case. In developing your case, consider your own work experience or stories you may have heard from other colleagues. 2. Write the business section of the Requirements Document: 1. Focus on the Business Problem