Mondelēz International’s corporate strategy

Answer these questions What is Mondelēz International’s corporate strategy? How has its corporate strategy evolved since its independence in 2007?

1. What is your assessment of the internal and external resources available to Mondelēz International? How do they utilize these resources and what is their link to company's corporate strategy?
2. What is your assessment of the competitive strength of Mondelēz International’s different business units? What does a 9-cell industry attractiveness/business strength matrix displaying Mondelēz International’s business units look like?
3. Does Mondelēz International’s portfolio exhibit good strategic fit to internal resources and external competitive situation? What value-chain match-ups do you see? What opportunities for skills transfer, cost sharing, or brand sharing do you see?
4. What is your overall evaluation of Mondelēz International’s corporate strategy and restructuring since 2012? What evidence and/or reasons support a conclusion that Mondelēz International’s shareholders have benefited from the spinoff of the company’s North American grocery business?
5. What are the main strategic issues that Mondelēz International is facing? Evaluation information and context; provide rationale for your ranking of the main strategic issues (which ones merit most managerial attention and why)?
6. What actions do you recommend that Mondelēz International management take to improve the company’s performance and boost shareholder value? Your recommended actions must be supported with convincing, analysis-based arguments.

Sample Solution