Read Marketing 4.0: Moving from traditional to Digital 9781119341208- Chapter 2 The Paradoxes of Marketing to connected customers and answer the following questions accordingly to 2 pages essay using APA format is required running head, page numbers, double space, headings and subheadings, citation: author and date, a cover page, and reference page. Answer all the questions including details and examples. Next is to utilize at least 2 professional references with citations in the body of writing as evidence to support your answer (text, professional journals). Questions: What are some of the cases in your industry that capture the paradoxical nature of connected customers? How do you plan to embrace the paradoxes?
Sample Solution