- A museum of arts in Baltimore wants to conduct a study of museum patrons’ attitudes concerning its collection of exhibits. What survey method would you suggest? Give reasons for your choice.
- A local business owner has hired you to gauge customer satisfaction with her business (note: you can select any local business like a bakery, hair/nail salon, florist, craft store or any other). Design a Likert measurement scale that can be used in a telephone study to measure customer satisfaction with that store.
Resources
Edmondson, D. R., Edwards, Y. D., & Boyer, S. L. (2012). LIKERT SCALES: A MARKETING PERSPECTIVE. International Journal Of Business, Marketing, & Decision Science, 5(2), 73.
Fricker, S., Galesic, M., Tourangeau, R., & Ting, Y. (2005). AN EXPERIMENTAL COMPARISON OF WEB AND TELEPHONE SURVEYS. Public Opinion Quarterly, 69(3), 370-392
Sample Solution