MUSIC, RACE, CULTURE AND SOCIAL CHANGE

Neoliberalism can be understood as a “cultural ideology” in which identities, social experiences, and political issues are treated as commodities to be bought and sold. How does popular media reflect neoliberal ideology? Choose two music videos from Canvas, and explain how they either perpetuate or contest neoliberal ideology (or both!) through audiovisual elements such as music, lyrics, sound design, cinematography, imagery, choregraphy, fashion, etc.

Sample Solution