Discuss the tactics the team would use to promote the digital asset (Attached Newsletter) and why these
tactics are appropriate for the NCAA.
Newsletter Comp:
Standard e-mail newsletter header graphic
Grid-based template that allows for three main stories to be switched out and updated per issue of newsletter
Color palette that includes complementary hues to match the NCAA's logo and branding
Sidebar that includes the COVID-19 updates, as well as clickable icons and links to standard NCAA sections
from the newsletter that Brandon shared
The footer includes an unsubscribe link, basic terms of use legal language and the NCAA's basic contact
information
Clickable icons for NCAA social media channels in footer (Facebook, etc.)
All graphics are either downloads from my Adobe Stock account, so they are authorized licensed usage, or the
respective icons of the NCAA and social media channels per academic fair usage laws.
Strategy Direction:
For the marketing strategy, I think we should be foundational and long-term. While COVID-19 is
understandably an important current issue, a permanent marketing strategy might be to emphasize recent
rulings that will allow college athletes to financially gain from licensing of their own names and images. COVID
is more of an in-house medical issue. College player licensing has both commercial and non-profit
ramifications, allowing for a number of multi-channel marketing opportunities. Licensing and labor is a longterm marketing issue, as well as a civil rights issue (people like sports sociologist Harry Edwards have been
working on these issues for decades), so it also fits in with current national communications issues and
discussions on systemic inequality.
Sample Solution