Netflix

the suggested word limits in" rel="nofollow">in the ‘Details of the Assignment’ are based on your usin" rel="nofollow">ing the extra 10% and are merely in" rel="nofollow">indicative. Details of the Assignment Usin" rel="nofollow">ing Netflix (https://www.netflix.com) as a case company, prepare a report that: 1. Identifies a potentially attractive target market for the company’s future in" rel="nofollow">international expansion strategy. You will be provided with 3 specific countries to choose from. In order to identify which of these 3 countries represents a potentially attractive target market, you are required to undertake a comparative analysis of the macro-environmental factors of the 3 countries. - Worth 20% of the overall mark; not in" rel="nofollow">included in" rel="nofollow">in the word count. This background analysis must be in" rel="nofollow">included as an appendix. 2. Discusses your rationale for the selection of your chosen market. Your rationale should be justified with a more detailed discussion of your analysis of the macro- environmental factors of your chosen market which you have presented in" rel="nofollow">in the appendix. - Worth 20% of the overall mark; 825 words. Your rationale and more detailed discussion of your analysis of the macro- environmental factors of your chosen market should be presented in" rel="nofollow">in the first section of the main" rel="nofollow">in body of your report. 3. Critically analyses the key strategic issues the firm faces in" rel="nofollow">in expandin" rel="nofollow">ing in" rel="nofollow">into your chosen market: i) opportunities and threats in" rel="nofollow">in the firm’s in" rel="nofollow">industrial environment in" rel="nofollow">in your chosen market - Worth 20% of the overall mark; 825 words. PLUS ii) strengths and weaknesses in" rel="nofollow">in the firm’s in" rel="nofollow">internal environment which may support or challenge the firm’s expansion in" rel="nofollow">into your chosen market - Worth 20% of the overall mark; 825 words. Your analysis of the key strategic issues the firm faces in" rel="nofollow">in expandin" rel="nofollow">ing in" rel="nofollow">into your chosen market should be presented in" rel="nofollow">in the second section of the main" rel="nofollow">in body of your report. 4. Evaluates the various modes of entry available to the firm and recommends – with justification based on the fin" rel="nofollow">indin" rel="nofollow">ings of your analyses in" rel="nofollow">in Tasks 2 & 3 above – the most suitable mode of entry that will enable this strategic in" rel="nofollow">international expansion to be a success for the firm - Worth 20% of the overall mark; 825 words. Your evaluation of the various modes of entry available to the firm, and your recommended / justified mode of entry, should be presented in" rel="nofollow">in the fin" rel="nofollow">inal section of the main" rel="nofollow">in body of your report. You are strongly advised to structure your report in" rel="nofollow">in the same order as the assignment tasks set out above. Remember to in" rel="nofollow">include a list of references used at the end of the report (presented Harvard style). Countries to choose from: You are required to undertake a comparative analysis of the macro-environmental factors of the followin" rel="nofollow">ing 3 countries in" rel="nofollow">in order to identify a potentially attractive target market for your case company (Task 1): ? Sin" rel="nofollow">ingapore ? South Korea ? Taiwan Learnin" rel="nofollow">ing Outcomes to be assessed This assessment assesses how well you can do the followin" rel="nofollow">ing (as outlin" rel="nofollow">ined in" rel="nofollow">in the module specification): ? Critically review the strategy of an organisation in" rel="nofollow">in light of in" rel="nofollow">international busin" rel="nofollow">iness issues, applyin" rel="nofollow">ing relevant theories and concepts ? Produce a creative strategic solution to a busin" rel="nofollow">iness problem for an organisation facin" rel="nofollow">ing diverse challenges, takin" rel="nofollow">ing in" rel="nofollow">into account the firm’s external and in" rel="nofollow">internal environments Key Skills to be practised / assessed This assessment assesses how well you can do the followin" rel="nofollow">ing (as outlin" rel="nofollow">ined in" rel="nofollow">in the module specification): ? Develop their analytical and problem solvin" rel="nofollow">ing skills. ? Improve their research skills and data analysis. ? Work both in" rel="nofollow">individually and collaboratively to solve a given problem. ? Develop effective written and oral communication and presentational skills. ? Improve their plannin" rel="nofollow">ing, organisin" rel="nofollow">ing and time management skills. Assessment criteria Your assessment will be assessed accordin" rel="nofollow">ing to these criteria which are reflected in" rel="nofollow">in the Assessment Feedback Sheet: ? Degree of knowledge and understandin" rel="nofollow">ing of the module subject ? Ability to develop an argument which is clearly justified and relevant to the particular circumstances of the situation under consideration ? Ability to develop an argument which is well structured ? Breadth and depth of readin" rel="nofollow">ing from the relevant academic literature ? Ability to critically synthesise and apply relevant theories and concepts from a range of sources ? Ability to apply the Harvard referencin" rel="nofollow">ing system in" rel="nofollow">in the correct manner ? Ability to collect and analyse relevant data ? Ability to identify and evaluate a range of strategic options relevant to the particular circumstances of the situation under consideration ? Degree of origin" rel="nofollow">inality in" rel="nofollow">in generatin" rel="nofollow">ing relevant and justified solutions to the busin" rel="nofollow">iness problem under consideration ? Professionalism of presentation ? Ability to manage time to submit by the deadlin" rel="nofollow">ine ? Academic good conduct Academic good conduct Your assessment must comply with the University of Salford policies on academic honesty which are summarised here: http://www.ils.salford.ac.uk/help/userguides/general/plagiarism/page_02.htm