New Balance produces athletic footwear and apparel. The company is unique because it has manufacturing facilities in the United States as well as in Asia. Raw materials come from various places around the world, which causes different lead times for manufacturing in the U.S. plants.
This case discussion focuses on the company’s supply chain management.
Once you have read/viewed and studied the case discussion materials, located in the corresponding Module, there are different topics posted for you inside your designated group discussion forum. Please read ALL of the topics and any student postings. Choose any FOUR topics to post your insights and observations.
Write a response to each question (1-2 paraphs long) Us the New Balance Answer document to answer. May us internet to help elaborate point.
D1:
Define supply chain management in your own words based on the definition provided in the video case.
D2:
Describe the relationship between marketing and a well- managed supply chain based on the information provided in the video case.
D3:
Describe the role of supply chain management for New Balance and the challenges the company faces in its US operations according to the video case.
D5:
According to the video case, why is a flexible supply chain important?
Sample Solution