New Balance
New Balance is the third largest athletic shoe company in the U.S. Their reputation for creating innovative performance footwear available in multiple widths has helped them achieve a loyal customer base. Segmentation and targeting is at the center of their marketing plan to expand and grow. Their product line is divided into 7 segments.
https://www.viddler.com/embed/e1102e15
- By segmenting their product line into 7 segments, has New Balance selected the optimal amount of segments? If so, why? If not, what are the optimal segments?
New Balance is the third largest athletic shoe company in the U.S. Their reputation for creating innovative performance footwear available in multiple widths has helped them achieve a loyal customer base. Segmentation and targeting is at the center of their marketing plan to expand and grow. Their product line is divided into 7 segments.
https://www.viddler.com/embed/e1102e15
- By segmenting their product line into 7 segments, has New Balance selected the optimal amount of segments? If so, why? If not, what are the optimal segments?
Sample Solution