b) Cereal Marketing Project
A major manufacturer of cereal has hired you to develop a brand new cold breakfast cereal.
The company wants to sell this product to 3 to 6 year-old children. As a marketing specialist
you have to:
Part 1 - Identify your target market by utilizing segmentation, targeting, and positioning
strategies.Part 1 should be 2-3 pages of content and 1 page of references. You must apply
Sample Solution