If you are interested in new energy drinks, maybe you could research Coca-Cola's new energy drink: https://www.foodandwine.com/news/coca-cola-energy
Target market: can you provide an estimated market size?
Industry: who are the main competitors? Red Bull? Monster?
PIC: the PIC contains the background, focus, goals, and guidelines. Add these subheadings.
SWOT: remember, weaknesses are internal only. Threats are external.
Perceptual map: You should stick to direct competitors here, like Red Bull and Monster. Energy level and 'fruity' are good attributes.
How many people will you use in your alpha and beta tests? Make sure to cite the textbook here.
Entry strategy: Take a look at the textbook - there are a lot of ideas for entry strategy, such as rollouts and market testing.
Sample Solution