The CEO project is designed for you (and your team) to become CEOs for the term. First and foremost, the project is meant to be fun, rewarding, and certainly
informative. At some point in your career, you will be running an organization and YOUR vision and implementation skills will essentially steer the firm and the
lives of your employees.
As CEOs, you will be responsible for preparing a comprehensive strategic plan and delivering THE PLAN to the class (your employees). You will choose an
international company and perform a strategic analysis and implementation plan of the firm’s general strategy to achieve its short and long-term goals and
objectives. We will use the Strategic Audit as a guide to build your grand strategy. Remember, you will be performing the assignment from the perspective of
the CEO and you will design a strategy that takes into account every aspect of the firm’s history, vision and mission, market and financial positions, culture,
and values.
we're going to be writing about New York Life Insurance and be speaking about their entrepreneurial strategies & competitive dynamics. We can start off by
talking about the entrepreneurial strategies which consist of entrepreneurship, opportunity recognition, entrepreneurial leadership, entry strategies, and
generic strategies. Next, the competitive dynamics consist of new competitive action, threat analysis, motivation and capability to Respond, strategic &
tactical actions, and competitive reaction. …
Sample Solution