his marketing paper is on Nike and their sneaker line. Use the attached Microsoft word document to assist with drafting the answers to these questions. Draft a separate paper, do not add to the one that is being attached. Attach your sources. Please include charts and pictures throughout the paper. make sure to label them and refer to them in the text.
Recommendations:
1.) What are the pre-purchase, purchase, and post-purchase processes for consumers for the selected product category and brand? What are the most relevant external influences on these processes? (e.g., recommendations from friends and family, online reviews, marketing stimuli; think about the external influences in terms of a consumer's social and physical environment)
2.) What can the company/brand learn from these processes and how can they influence them?
3.) How should the company change its marketing strategy (that is, product, price, promotion, place strategy) to improve the brand image and product positioning, to enhance consumer experience with the product. and influence consumer satisfaction and loyalty?
Apply concepts discussed in "Unconscious Branding- and the seven steps. Information can be found from these following links: https://www.psychologytoday.com/us/blog/unconscious-branding/201211/unconscious-branding http://wwvv.dea.univr. itidocumenti/Occorrenzalns/matdid/matdid258197. pdf
Sample Solution