1.What were Nike’s key sources of competitive advantage relative to Adidas that allowed it to overtake Adidas to become the worldwide leader in athletic shoes? In answering this question, you should estimate the magnitude of the cost advantage that accrued to Nike from producing in countries like Indonesia and China versus Adidas, which produced primarily in Germany. Be sure to include this information in your paper. 2.Identify and discuss Nike’s core resources and capabilities. 3.For a company like Nike, what are the advantages and disadvantages of using an outsourcing strategy? 4.(a) What are the key strategic challenges that Nike faces? (b) Provide specific recommendations for how Nike can address the challenges that you identified in (a)
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