This is a business strategy project 1. Conduct high level research to identify where the industry and company is now. Research where the company is now. This will enable you to understand the general market dynamics, key competitors and relative positioning of your company within the industry. 2. Establish a planning horizon: is this a one, two, three, five or ten-year plan? 3. Within the appendix of each framework, justify the analysis and cite your research. Competency Analysis (VRIO) (Mandatory)- 1 page McKinsey 7s (Bonus Marks)- 1 page Porter’s Value Chain Analysis (Mandatory) 1 page BCG Growth-Share Matrix (Mandatory if relevant to your strategic recommendation-1 page Detailed SWOT (Mandatory 2 pages Requirements: Works Cited / End Notes. Use whatever citing style the University reaches or simple footnotes or endnotes. Cite all of the internal and external environmental analysis used in the report and appendices.
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