1) What differentiates Biel‘s approach from traditional market research? (appr. 450 words)
2) What are your biggest concerns about Biel‘s approach? (appr. 550 words)
3) How can internet-based research be integrated into traditional product development? (appr. 650 words)
4) Please prepare a board proposal that Dr. Biel would make to his colleagues about the merits of his project and his belief that Nivea should invest in developing an anti-staining deodorant. Please make sure that you include evidence to support your argumentation and anticipate potential concerns his colleagues may have? (appr. 800 words)
Sample Solution