Read the case and answer the questions. My university is Northeastern University 1. What factors will likely have the greatest impact on student attendance at a basketball game for your university? 2 Describe culture. How would your university go about creating a unique culture to capture student attendance for your university? 3. what are the benefits and dangers that universities face by including social media in their market campaigns? 4. What type of social media campaigns could a sports marketing director implement to gain student awareness? Explain your answer. 5. Not all college sports venues are the same. For example, where smaller crowds follow along with the players. What challenges and benefits does this create for a university trying to increase attendance at sporting events?